Why I stopped buying MAC

Why I stopped buying MAC

Remember the days when my blog was all about beauty? When I would talk about my favourites every month and describe my foundation routine? A lot has changed since then and although I don’t restrict my blog to certain topics a beauty posts is rarely seen on my blog these days. Today’s post is all about beauty, though not in the typical sense. This post is dedicated to a topic that is very important to me and that I’d like to be more openly discussed in the world of beauty: cruelty-free beauty. 

As you might remember I used to be a big fan of MAC and it was the first high end makeup I ever tried and loved. But after a while I heard of them testing on animals, looked up whether that was true, found my suspicion to be confirmed and as a consequence, I started to avoid the brand. I didn’t think much further though and somehow assumed that other makeup brands had better ethics and avoided cruel tasting on animals. Last year I did a quick google search, looking if there were more brands testing on animals and honestly, I was shocked to see that so many brands still practised these methods. Especially considering that animal testing is prohibited in Europe. In March 2013 a law was passed not only banning animal testing but also banning cosmetics tested on animals. But still, there are loopholes and brands continue to test on animals in countries outside Europe, e.g. China where animal testing is required for all beauty products. And although some brands claim to be dedicated to cruelty-free beauty, they still make exceptions. A good example is L’Oréal – on their site the following is stated “L’Oréal no longer tests on animals any of its products or any of its ingredients, anywhere in the world. Nor does L’Oréal delegate this task to others. The rare exception allowed is if regulatory authorities demand it for safety or regulatory purposes.” In other words, they have minimised their testing on animals which can be seen as a step in the right direction but yes, they are still testing on animals. And like I just said, the list of non-cruelty-free brands is long including popular brands such as Benefit Cosmetics, Maybelline, Chanel, Make Up Forever and Rimmel London, to name a few. 

Can animal testing be justified? When I started to dig into this topic this was the question burning on my mind. Many companies claimed animal testing was sometimes required for safety purposes and I asked myself if there was no alternative. But luckily the answer is yes, there are many alternatives indeed and therefore no need to continue animal testing. Methods like in-vitro provide us with very reliable results – I actually studied this method for my bio final and I won’t go into too much detail but it’s about using a micro-chip containing human cells and therefore testing their reaction to certain substances. Other methods include human-patient-simulation and sophisticated computer models. These methods aren’t only cruelty-free, they also provide more reliable results than animal testing (as animals of course show different reactions to cosmetic products than humans do). It is furthermore said that these methods take less time and money and when looking at that, there really is no way to justify animal testing and in my opinion, it’s sad that companies still practise cruel methods. 
But let’s focus on the positive: although many companies still test on animals a lot of well-known makeup brands refrain from animal testing. Brands that are cruelty-free are NARS, Charlotte Tilbury, Catrice, NYX, Zoeva, Too Faced, Urban Decay, Hourglass, KIKO, bareMinerals and many more. It does get a bit trickier when buying other cosmetic products such as shampoo, cream etc but there are still cruelty-free options out there (Lush probably being the most popular one) and there are various lists on the internet telling you which companies test on animals and which don’t. Many cruelty-free products carry the ‘Leaping Bunny’ sign as an indication although it is not mandatory and brands might still be cruelty-free despite not having it printed on their products – for more information you can check out websites such as peta.org and crueltyfreekitty. I’m also positive that brands testing on animals will eventually change their politics. On the MAC website is says that they are working towards cruelty-free production and I would be very happy if they turned that into reality. In the meantime I will stay away from buying products of brands that test on animals. I know that some people throw away all their products which are tested on animals and I don’t think that’s necessary (you might say the “damage” is already done) but I made a vow to myself to only purchase cruelty-free cosmetics from this point onwards. 
In the end we are ‘voting’ with our money and I’m therefore choosing to support brands that are cruelty-free and I believe that as bloggers we can really make a difference together, by promoting these products and by raising awareness. 
What is your favourite cruelty-free makeup/cosmetic brand? x 
  • Love this post! Such a great subject to approach and I think it's disgusting so many brands still test on animals. As bad as it sounds I have to admit I don't always check, although have tried to more and more these days. I use a lot of MUA products and as far as I'm aware (last time I checked) they were cruelty free. I love trying out new brands (small businesses that are 100% natural). The lovely company I get my bath bombs from are all suitable for vegans and so affordable. I also use superdrug's skincare with is safe. I was thrilled to be contacted by a high end company last night asking me if I would like to try out some of their skincare range, which again is perfectly safe. So yes it IS possible and I'm not sure why more brands aren't following suit!

    Love Hannah xx


  • PA.. Yaaaaay first comment for once hehe xx

  • Yay you did it!! xx Thank you, Hannah, that means a lot to me! And don't worry, for a long time I didn't check either and I guess we sometimes just hope things are a certain way even if reality is different. Yes, as far as I know MUA products are completely cruelty-free and I think it's amazing that you're supporting so many great brands. I need to try these bath bombs, they sound amazing. Exactly, it is definitely possible and I'm just hoping that by raising awareness brands will realise they have to make a change. xx

  • I've also stopped buying MAC too. I'm becoming a lot more aware of what are in my beauty products now and it's so sad to find out when a lot of the brands I loved and trusted are animal testing or include animal products in their formula. But the good thing is that you get to discover new brands and get a chance to see what else is out there in the beauty world without harming anyone!

    Stacey + thebambieyes.com

  • I am currently planning to buy MAC and was too doubtful about it. Thanks to you, I finally knew MAC is dangerous!!!

    Kai//Kitty Journal (www.kittyjournal.com)

  • That's great, I think it's really important to pay attention to what we're buying and the good part is definitely discovering brands with good ethics xx

  • You're welcome, there are definitely brand with better ethics x

  • Oh wow, I actually thought that most makeup brands did test on animals. Now I know that there are plenty that don't, I will definitely prefer purchasing from them!
    Aleeha xXx

  • I've never actually tried MAC and probably never will now! To be honest I naively assumed that most brands didn't test on animals but I'm going to do some research now! Luckily I'm a massive Lush fan so my shampoo etc tends to be from there!
    Amy xx

  • Thank you 🙂 xx

  • I thought so too. That's great, you're really making a difference by doing that xx

  • I honestly did the same, the thought that so many would still test on animals just didn't occur to me. That's amazing, Lush is the best xx

  • Kay

    Whilst the whole animal testing situation is still an issue, I think that it's still improving – it's deffo better than it was ten years ago, or so. We still have a long way to go but there is progress, so I am quite optimistic, actually. I'm glad to hear that a lot of my favourite brands don't to animal testing, it comes to show that you can still be a respected, successful brand without having to do that! Hopefully other brands will follow their example. 🙂 Thanks for sharing, hun! x


  • You're welcome. x That's very true, I think the whole situation has already improved a lot but we still have a long way to go. I'm also positive that more brands will follow and MAC etc are already working on that xx

  • I don't buy much make up, but I'm not sure is the one I buy cruelty free, I would have to make a little reseach….ok, I just googled it and it seems that essence (I buy most of my make up from this brand) doesn't test on animals. Sometimes I also shop from Avon and I know they don't test on animals…I'm so sorry to hear there are still so many brands that test on animals…poor animals:(

  • Essence is completely cruelty-free. I also googled that a while ago and was really happy to hear that. I also think that's quite sad but I'm confident that we can make a difference together xx

  • Such a great post Mira. I have to admit that I have bought from brands that test on animals in the past, but now that I know their are a lot of brands that don't I am going to try and switch to using them more. Let's hope more brands switch to cruelty free as it's such a shame that they test on animals. 🙂 xx


  • Thank you, Heather, that really means a lot! I am sure that all of us have bought products from brands that test on animals as it isn't an often discussed subject and as society likes to turn a blind eye to it. That's an amazing decision and by doing that, you can really make a difference! I'm hoping the same and I'm actually positive it will happen as people are becoming more aware of brands testing on animals xx